With Websites, You Can’t Judge a Book by its Cover.
An effective website does more than show pictures and text about your business. It engages your visitors and is an interactive customer management tool. If your website is built correctly, it provides a call-to-action to convert browsers to buyers while providing insight so you can add more customers, make more sales, and expand your business further.
What you see on the screen is just the tip of the iceberg. Done right, visitors to your website should automatically start seeing you on Facebook. If they filled out a form, they should be automatically tied in to your CRM program. They should be offered a benefit for opting into your newsletter. And, most importantly, they should bookmark your website so you become their go-to source when they need what you offer.