Website Design

Create an Effective Web Presence

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Website Design

What You See Isn't What You Get

With Websites, You Can’t Judge a Book by its Cover.

An effective website does more than show pictures and text about your business. It engages your visitors and is an interactive customer management tool. If your website is built correctly, it provides a call-to-action to convert browsers to buyers while providing insight so you can add more customers, make more sales, and expand your business further.

What you see on the screen is just the tip of the iceberg. Done right, visitors to your website should automatically start seeing you on Facebook. If they filled out a form, they should be automatically tied in to your CRM program. They should be offered a benefit for opting into your newsletter. And, most importantly, they should bookmark your website so you become their go-to source when they need what you offer.

Your Website should be Accessible.

Google likes Websites that are Accessible and Value-Added.

Your website must be a responsive design to be effective. Over 75% of website visitors use their smart phones to browse the web. If your website doesn’t automatically adapt to fit their screen, it’s not very usable. So your web design must be intelligent enough to sense what it’s displayed on and shape itself, accordingly.

There are many other earmarks to an effective design. It should be secure. It should be compliant with privacy laws, both domestically and internationally. To avoid discrimination lawsuits, it should be accessible in accordance with the Americans with Disabilities Act (ADA compliant). And it must be set up to be found easily for local searches within your community.

Content Makes (or Breaks) Your Website

If your content isn’t what people want to read, your website will die on the vine.

We make websites interactive for a reason. Your content needs to be relevant to what people search for, but it also has to be engaging enough that people want to click on it.

The length of time people remain on your site is an indicator of relevance. Web designs that encourage interaction make them stay longer on your pages. In contrast, flat website designs with no eye-catching animation, video, accordion drop-downs, etc. lose your audience quickly.

Our web designs are responsive, engaging, relevant, and effective. In other words, your website’s appearance and functionality help you manage your customers, keep them coming back, and increase your sales.